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Revenue Generation and Monetization Strategies in Game Development
Workshop Schedule
Day 1
Introduction
- Welcome and self-introductions
- Overview of the workshop goals
Game Monetization Models
- Free-to-play: Model understanding and benefits
- Paid games: Pricing strategies and market positioning
- Subscriptions: Examples of successful subscription-based games
In-Game Monetization Strategies
- In-app purchases: Types and best practices
- Advertisements: Different formats (banner, interstitial, rewarded ads) and how to integrate without disrupting gameplay
- Virtual currency: Creating and managing an in-game economy
Case Studies
- Analysis of successful games with effective monetization strategies
- Discussion of what worked and why
Developing Your Monetization Strategy (30 min)
- Group activity: Participants work in small teams to develop a basic monetization strategy for a game concept
- Presentation of strategies by each team, followed by trainer feedback
Q&A and Closing (10 min)
- Open floor for questions
- Summary of key points
- Resources for further learning
About this course
The workshop will provide participants with a comprehensive overview of the various monetization strategies specific to the gaming industry. Through interactive discussions and practical activities, attendees will explore key concepts, including different monetization models such as free-to-play games, premium games, and subscription models.
Course Highlight
The workshop will also address in-game monetization techniques, including in-app purchases, advertising formats, and virtual currency management.
About the Instructor
Omaima Ahmed AlSaad
Founder and Director of Electronic Game Development Programs at the National Council for Culture, Arts, and Letters. A certified consultant and trainer in corporate governance, integrated digital solutions, project management, innovation, and feasibility studies. With over 20 years of experience in entrepreneurship, investment, and digital transformation, she blends strategic insight with market analysis to drive sustainable business growth.
She possesses strong skills in operational planning, big data analysis, and delivering innovative tech solutions that improve performance and ensure execution quality. With an extensive network locally and globally, and a talent for leadership, she has made a significant impact in accelerating and scaling startups using modern methodologies such as Agile. Her work centers on sustainability and continuous development, always striving for excellence and long-term commercial success.